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EA: Wii for 0

by Shawn White (2006-08-21)

Speaking with GamesIndustry.biz, Electronic Arts Executive Vice President and COO of Worldwide Studios David Gardner mentioned that Nintendo's next-generation platform, Wii, might retail for 0.

"I've heard in Japan that the price is about 0," Gardner explained, "but I don't know if the price has been set in Europe yet." He continued by stating, "Nintendo has come up with a very clever strategy. They've made a choice which is great for the consumer. Now we're going to have a choice whereby consumers can buy a Wii plus one other console."

So far, Nintendo has only stated that Wii will not cost more than 0 or 25,000 Yen. An official price point, as well as launch date, is expected to be announced just before or during September.

The GamesIndustry.biz article can be found here

Stay with the Wiire for the latest price point details.