Why Advertise on The Wiire?

The Wiire is the original and leading independent Wii destination on the web, offering the most up-to-date news, weekly podcasts, reviews, analysis and an engaging community.  Founded in July 2005, The Wiire strives to be the most comprehensive resource for gamers interested in Wii.

The Wiire has been featured on the national G4 cable television network, spotlighted as the Wii podcast of choice in the iTunes music store, and most importantly attracts a highly sought after audience — avid video game consumers.

Audience Profile:

• Males: 97%
• Males 18-34: 45%
• Household Income: $80,000
• North American: 73.31%
• United States: 63.34%
• English Speaking: 90.83%

Source: The Wiire Audience Study, September 2008

Advertise on The Wiire.com

There are both standard and integrated opportunities for advertising on The Wiire.  Display and rich media advertising are available in the following IAB standard sizes: 728 x 90, 300 x 250.  In addition, custom sponsorships go beyond the banner to generate deep brand experiences on The Wiire are available.

These programs are provided through our advertising partner, Gorilla Nation.  Please contact them to see how you can make The Wiire part of your next advertising campaign.

Advertise on The Wiire Podcast

The Wiire podcast is the original and leading independent Wii podcast on the web.  The Wiire Podcast is the best source for the week's latest news, rumors, and debate topics concerning Nintendo, Wii and the interactive entertainment industry. A weekly roundtable of editors from The Wiire as well as occasional industry insiders come together to discuss the hottest topics that matter to gamers.

Podcasting is one of the most intimate and influential ways to reach your audience.  Our dynamic ad insertion technology can create dynamic campaigns that can integrate into our entire back catalog of episodes instantly—opening up 20% to 40% of the total downloads in a given month.

Prior advertisers on The Wiire podcast include the United States Navy and Panasonic.

For user testimonials and to listen to our entire catalog of episodes, head on over to The Wiire Podcast page.

To advertise on The Wiire podcast, please contact The Wiire's CEO & podcast host, Ian Mikutel.

Audience Profile:

• 78% have been listening for over a year
• 90% listen to entire episode (~ 60 minutes)