Akshay Kumar’s Jolly LLB 2 : It has unveiled its trailer recently and the film is already in the middle of controversy. The famous footwear brand and Bata company has reportedly slapped a legal notice on his film unit. They say that one of the film’s dialogues has damaged the company’s reputation and they used the company name negatively. It was in the much-awaited trailer that this controversial movie dialogue is said.
Ad Guru Prahlad Kakkar Says: Famous ad personality and film director said, “If a dialogue is derogatory to the brand, or gives it a bad name, the company has all rights to want to take the reference down, the reason being that certain cult dialogues can become a part of our daily language.” He also said that he simply can’t understand why films do not refrain from using brand names without prior permission. “There are certain movies that use the names of brands with prior permission from the brand and a proper MoU, which expresses a convergence of will between two or more parties.
Akshay Kumar’s Jolly LLB 2 Controversial Dialogue Landed makers in trouble with Bata Company
Annu Kapoor plays the opposing lawyer who heaps insult on the lead star Akshay Kumar. In the movie trailer, the opposing lawyer is seen insulting Akshay Kumar by saying, “Bata ki chappal pehenkar, tuchhi si terricoat pehen kar, hum se zaban ladata hai? (You wear Bata slippers and a shabby coat and dare to argue with me?”) This is the controversial movie dialogue as the company to remove these lines as they use Bata in a negative manner. Bata said that they should remove the controversial dialogues before the movie releases.
However, there are several films that don’t comply to this. In the last 10 years, companies have grown wiser to know about copyright infringement and legal issues. In that case, doesn’t it make sense for filmmakers to be aware of the same too?” he signs off.
On the other hand, the Film Director, My Brother Nikhil, Onir said, “In real life, we make several jokes on brands all the time, then why not in movies? Situations like these become very politicized when you blow it out of proportion.”